[Download] "Auntie Anne's Pretzels: A Knotty Problem (Cases)" by Journal of the International Academy for Case Studies ~ Book PDF Kindle ePub Free
eBook details
- Title: Auntie Anne's Pretzels: A Knotty Problem (Cases)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 30, 2008
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 248 KB
Description
CASE DESCRIPTION This case involves growth and management issues, and is appropriate for small business and management courses. A secondary issue is the owner's social motives for the business, thereby making this case appropriate to a discussion of entrepreneurial goals and social responsibility. It traces the birth and growth of a new business into an international franchise system. It is a level 2 case designed to be covered within one class period and is appropriate for small business or management classes. The purpose of this short case is to expose students not only to real-world questions of strategic management and franchise development, but also the way an entrepreneur's personal goals can influence business decisions.